We’re beyond excited to announce that Booster Box has secured a major win at the European Paid Media Awards 2024, taking home the prize for Best Use of Attribution! This recognition was awarded for our work with Tenacta Group using an innovative approach centred...
What is multi-touch attribution and how it works Multi-touch attribution is a model of measurement that takes into account several touchpoints on the journey that drives to a conversion, thus qualifying the contribution that each channel gives to the goal. The credit...