Welcome to the world of generative AI in advertising: a realm where creativity meets cutting-edge technology, promising to revolutionise how we craft and deliver our messages. Our recent webinar delved deep into this transformative technology, offering insights and...
Hello there, blog fam! Buckle up: today we're deep diving into the mind-blowing world of generative AI in advertising platforms. If you think AI is just about robots taking over, think again: it's all about giving us marketers superpowers (minus the capes,...
Survival of the Fittest: Evolution in the AI & ML Future In the age of AI, the advertising world is witnessing a Darwinian shift. Survival of the fittest no longer means having the largest budget or the loudest voice; it's about adaptability and the strategic use...
As AI and ML continue to advance in the realm of advertising, algorithms are reshaping the competitive landscape, leading to a scenario where the words of Syndrome from "The Incredibles" ring true: "when everyone’s super, no one will be". Much like superheroes with...
In the fast-evolving landscape of digital marketing, artificial intelligence (AI) and machine learning (ML) stand at the forefront, revolutionising the way brands connect with their audiences. From hyper-personalised ad targeting to predictive analytics enhancing...
In the sprawling digital arena, where algorithms reign supreme and ad spaces are coveted like treasure, one name echoes louder than the rest: Google. A behemoth that shapes the very fabric of online advertising, it's a captivating force that draws businesses and...
After the Black Week show, let’s pull back the curtain and dive into what comes next. In this blog post, we'll explore short-term insights, mid-term manoeuvres, and long-term strategies that'll keep our brand shining bright well beyond the holiday lights. Short-Term...
In the vast digital realm, one name towers above the rest: Google. A juggernaut that commands the attention of marketers, businesses, and users worldwide - it's a force that shapes the very landscape of online advertising. Yet, behind the familiar interface lies a...
In our last blog post, we declared that Performance Marketing means focusing on streamlining activities to minimise cost and maximise output. We also highlighted that growth as the only goal is unsustainable, and is in contradiction with the latest global...
Today we are providing you with an inspirational look at our client Satispay's success story (thanks to Incrementality). Piece of context: Satispay is a mobile app with more than 2.5 million users and the goal of simplifying their payments and their lives. As if being...
Written by Gianluca Binelli. In the past few weeks, Covid-19 has been spreading around the world. This tragedy, impacting thousands of lives all over the world, is forcing people to change their lifestyles and their habits in order to limit virus diffusion. The main...
Don’t underestimate the value of launching competitor campaigns on search. These can be a powerful way of getting your ads in front of people who are on the cusp of making a purchase. Here are our top tips for how and why you should make search campaigns that target...
“Pietrasanta...where’s that?” Is my Mum’s baffled response when I tell her about my new job. “Digital Marketing….so, like, advertising?” “Well, kind of. Not really. It’s more the mechanics behind how companies advertise online.” “So, you’re some kind of engineer?”...
There is huge debate in PPC Land on Attribution Models, but we all agree on one thing: “Last Click” does not capture the full complexity of the user journey.