MARKETING MIX MODELLING

Quantifying the value of marketing efforts

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GET OVER MULTI-TOUCH ATTRIBUTION

Platforms are sealed off from each other in terms of attribution, eventually overestimating results to their advantage – of course. Multi-touch attribution models appeared to be a solution on this matter, yet they are not really suitable to track messy-middle customer journeys, providing unreliable feedback.  

GET OVER MULTI-TOUCH ATTRIBUTION

Platforms are sealed off from each other in terms of attribution, eventually overestimating results to their advantage – of course. Multi-touch attribution models appeared to be a solution on this matter, yet they are not really suitable to track messy-middle customer journeys, providing unreliable feedback.  

And we think to ourselves, what a Cookieless world

Tracing down the real path to conversion is getting more and more complicated, due to tracking restrictions and privacy regulation. What and who used to track customer journey via cookies is destined to fail – or worse, to allocate budget ineffectively.

And we think to ourselves, what a Cookieless world

Tracing down the real path to conversion is getting more and more complicated, due to tracking restrictions and privacy regulation. What and who used to track customer journey via cookies is destined to fail – or worse, to allocate budget ineffectively.

THE STRUGGLE IS REAL

Marketing teams today are likely to go through blood, sweat and tears when it comes to measuring CPA, CR, ROAS, etc. whether it’s at channel or at campaign level. This leads to incomplete feedback about the true value of each tactic.

THE STRUGGLE IS REAL

Marketing teams today are likely to go through blood, sweat and tears when it comes to measuring CPA, CR, ROAS, etc. whether it’s at channel or at campaign level. This leads to incomplete feedback about the true value of each tactic.

LONG STORY SHORT

Marketing Mix Modeling (a.k.a. MMM) makes it possible to measure past performance and chart a path for future, reliable success. Technically speaking, it consists in a statistical analysis to estimate the impact of digital marketing channels together with offline activities on sales or any other specific conversion. MMM forecasts what is likely to happen if deploying a specific set of tactics and, given a goal, is the key to boost the achievement of best results by re-allocating the budget on most valuable channels.

TRY OUR MODELLING TESTER NOW >

LONG STORY SHORT

Marketing Mix Modeling (a.k.a. MMM) makes it possible to measure past performance and chart a path for future, reliable success. Technically speaking, it consists in a statistical analysis to estimate the impact of digital marketing channels together with offline activities on sales or any other specific conversion. MMM forecasts what is likely to happen if deploying a specific set of tactics and, given a goal, is the key to boost the achievement of best results by re-allocating the budget on most valuable channels.

TRY OUR MODELLING TESTER NOW >

PLEASE DO NOT WASTE MONEY

Marketing teams should make ad spend decisions based on understanding of incremental value, cross-channel impacts, and marginal returns. MMM can help to reduce the deadweight loss by re-allocating inefficient spend to the more effective channels.

PLEASE DO NOT WASTE MONEY

Marketing teams should make ad spend decisions based on understanding of incremental value, cross-channel impacts, and marginal returns. MMM can help to reduce the deadweight loss by re-allocating inefficient spend to the more effective channels.

GET A TASTE OF IT

MMM models are pretty complicated and need to be calibrated by a super-technical person. It is not easy for a non-specialised team to create a Marketing Mix Model from scratch.

In Booster Box we crafted our own tool that creates a basic version of a Marketing Mix Model starting from your data.

The Tool is only a preliminary sample to take a sneak peek into the insights on your marketing spending data that you will get by embracing MMM’s service offered by Booster Box.

After that, we promise you will fall in the desire of getting the full, armed-to-teeth service.

Ladies and gentlemen, we present you:

MMMMACHINE

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